AdLib--The most powerful advertising optimization engine for today's mobile app publisher.  It’s that simple; our software does the ad monetization work, allowing the developer do what they do best, develop great mobile content.  And the app publisher receives it for free, in return for letting us monetize their unused ad time and space.

AdLib is the only software platform designed exclusively from the app publisher's POV.  It manages the flow of advertising to mobile apps, while maximizing the revenue potential of the app.  A must-have for all mobile app publishers.

Currently, ten top advertising networks have been integrated into the system and new ones will be added as requested.  Our servers are set up and programmed to scale with no limitations.

Instead of relying on one ad network, the App Publisher can now hook up to an unlimited number of ad companies, and then prioritize the flow from best-paying ads on down.  The current average of filled ads for most publishers is only 55%.  AdLib takes that to over 90% with the added benefit of selecting the best-paying ads first.

Think of AdLib as a giant traffic cop sitting on top of the billions of dollars in advertising flowing through all mobile devices. Now think of that traffic cop directing 10% of that traffic our way and you get the picture.

The development risk is gone.  AdLib is up and operating for both Android and iOS apps.  Look for HAMSTER GOLF in the App Stores for both iOS and Google Play .  Download the fun, free game and watch Adlib deliver a steady stream of ads.  

We are self-funded through the riskiest phase.  Our contemporary and streamlined User Interface makes it as easy as possible for the App Publisher to automate the delivery of advertising to his app. 

Our system is ready to go.  We now need additional capital to finance the roll out.  This means marketing, trade shows, and advertising.

Mobile App Publishers have three ways to earn revenue. 

1. Pay Per Installs
2. In-App Purchase
3. Ad Supported

Of the three, Ad Supported is where the growth is and that creates the opportunity for AdLib to flourish. 

On average, an app requests an ad every 20 seconds.  If that ad is not served, the time and opportunity are lost forever.  The critical elements in app monetization are fill rate where the industry average now is only 55%; and the ad rate paid per impression.  Ad rates fluctuate daily by ad networtk, geography and demographic targeted, so a system that automatically serves the best-paying ad will increase the publisher's revenue dramatically.

AdLib is designed to do both.  It will increase the fill rate to over 90% and it will select the highest paying ads automatically.

The need for an all purpose ad mediation tool for mobile apps was initially filled by the AdWhirl tool.  It was simple to use and rapidly gained a dominant share of the market—so much so that it was included in Google’s $750 million acquisition of AdMob.  However, the main reason for the purchase was not to benefit from the tool, but to take it out of circulation.  Support ceased and the tool gradually disappeared.

Why?  Because the last thing an ad network really wants to see is a mediation tool that makes it easy to use competitors’ networks.  Herein lies the basic contradiction that makes all ad network-supplied mediation tools suspect.

Some ad networks do provide a basic mediation layer for their clients.  Why?  Because they have to.  No app owner can survive with only one ad supplier, so these clients demand it.  The problem is that this is a two-edged sword, or rather a Trojan Horse.  Most app publishers using these ad network-provided mediation tools have more than a bit of suspicion that the tool is there to maximize usage of that network over and above all of the others.

App owners now realize that the ad network has no real reason to continue to improve the tool and support is woefully bad.  It just isn’t a profit center for the ad network, so they have other priorities.

AdLib recognized this gaping hole in the marketplace.  Being agnostic, in terms of which ad networks are used, gives App publishers the assurance that AdLib is the only tool available today that has been designed totally from their point-of-view and for their benefit.

Could someone else duplicate what AdLib has to offer?  Peerhaps.  But they will be at least a year behind.  The mobile ad business is already at $19 billion and growing rapidly.  So, there is a lot of room for competing products. 

AdLib  is seizing the initiative and its plans call for adding more and more services to its mobile ad optimization platform.  That is how it will keep and expand it’s market share.

AdLib functions as the publisher's own ad optimization engine. It learns from its own data & optimizes publisher traffic to maximize ad revenue and minimize unfilled ads.

• Publishers have the ability to plug in 10+ 3rd party mobile ad networks
• AdLib sends one ad request simutaneously to all 10 ad networks; analyzes instantly which specific ad pays the best; and delivers it to the app
• Adlib Mediation enables the publisher to cache reserve ads, so no request goes unfilled
• Unified Dashboard let's publishers see performance in real-time
• A/B Testing of ad networks to see which ad networks are performing best
• Takes the burden of maintenance away from the client

The AdLib Mediation platform is being offered to App publishers for free.  We do not take a percentage of their ad revenue; we do not intercept and hold their ad revenue; but we do receive the ability to run every tenth ad for our benefit.  Because most of the publishers in our target group do not come close to filling all of their requests with good-paying ads, essentially, they are giving us their unused inventroy of ad space.

Others in our space ask as much as 50% of the ad time or revenue; collect all of the revenue and hold it up to 90 days; and/or charge a fee to use the software.  As a result, our unique payment strategy makes us very attractive to the publisher.  

By almost doubling their fill rates with better-paying ads, the publisher can expect three to five times the revenue now being generated without AdLib.

The inventory that AdLib accesses is then directed by AdLib to affiliate or direct ad sources for fulfillment.  We do not require our own sales force hustling for advertising.  We simply access the best sources available.  As our volume grows, so will our attractiveness to all advertisers, especially with our ability to target geographically and by demographic.

CrunchBase- AdLib Mediation

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