Gourmet, fresh-pasta Italian food truck with authentic recipes and equally high-quality ingredients.
Amount Raised
$710,000
Investors
11
Days Left
Funded
Regulation D Offering
Have Questions? Contact investors@flashfunders.com
Like other frequent visitors to Los Angeles, Prince Emanuele Filiberto di Savoia has long enjoyed the city's food truck culture, yet noticed that - like a tortellini with nothing inside - there was something missing. Emanuele Filiberto, grandson of the last reigning king of Italy, has teamed with Alberto Bertoncin of Padova, Italy, to fill this long-empty niche with the June 15 debut of Prince of Venice Food Truck
Importing some of its ingredients from Italy, such as flour, olive oil or truffles, Prince of Venice sources most of its ingredients from local Southern California farms, focusing on organic produce, cage-free eggs and free-range meat. The menu will regularly rotate based on the availability of fresh and seasonal items, from produce such as zucchini to luxury ingredients like black or white truffles.
With its pasta shapes formed using the truck's on-board deluxe fresh-pasta machine, Prince of Venice launched with such dishes as: Maccheroni Tartufo, Creste Di Gallo, Casereccie Alla Riviera, Spaghetti Melanzane, Conchiglie Amatriciana, Cappellacci Di Vitello and much more.
Along with delicious handmade Italian desserts such as tiramisù, panna cotta and cannoli, Prince of Venice offers an assortment of beverages, including a leading brand of Italian water, San Pellegrino. Prince of Venice recently added a salad menu item, and will sell packages of its own, hand-made pasta for customers to make their own meals at home. The partners Emanuele Filiberto di Savoia and Paolo Lasagna di Montemagno envision expanding the menu, as well as the sale of packaged fresh pastas and sauces.
With its proof of concept in Los Angeles, and a dollop of bella fortuna, Prince of Venice will be rolled out to other markets across the U.S.
The House of Savoy is one of the oldest royal families in the world, founded in year 1003 in the historical Savoy region. The House of Savoy-Carignano led the unification of Italy in 1861 and ruled the Kingdom of Italy from 1861 until the end of World War II. The Savoyard kings of Italy were Victor Emmanuel II, Umberto I, Victor Emmanuel III, and Umberto II (pictured below is a young Emanuele Filiberto di Savoia with King Umberto II).
Emanuele Filiberto di Savoia infuses this royal heritage into the Prince of Venice Food Truck, offering only the highest of quality and delicious pasta dishes. The Prince of Venice Food Truck uses the Savoia family crest along with the moniker “Prince of Venice”, in which the rights of both have been licensed to Prince of Venice, LLC.
Prince of Venice combines the best locally sourced ingredients with the highest quality Italian imports to produce unrivaled flavors in their pastas.
On average, Prince of Venice offers an average of 12 daily pasta dishes on their menu. We focus on high quality, seasonal dishes that have the best flavors, bringing homemade Italian family heritage and cooking to the Streets of Los Angeles.
Locally-Sourced Ingredients
Prince of Venice sources most ingredients from local Southern California farms, focusing on organic produce, cage-free eggs and free- range meat that not only improve taste, but are also usually much higher quality than store-bought ingredients.
Imported Ingredients from Italy
Prince of Venice imports some of its most essential ingredients from Italy, such as flour, olive oil or truffles to produce true Italian flavors for an extraordinary dining experience.
Prince of Venice Food Truck Named One of Discover Los Angeles' "Ten Los Angeles Food Trucks to Try Right Now"
Prince of Venice designed its first truck with the thought of creating the first Italian gourmet food truck in the U.S. The truck captures the feeling of a family homemade Italian dinner like grandmother would cook. The viewing window is 10.75’ x 2.5’ and gives the customer an inside look into how fresh pasta is made.
The Prince of Venice food truck is 16 feet long and 7.5 feet wide with a Ford engine that runs on standard gasoline fuel. It houses a Pasta Extruder, a 4 burner range, a 2 burner range, and a Pasta Cooker with hinged lids, and other standard kitchen equipment. The truck can serve over 300 meals a day and accommodates 2 employees; a chef and a cashier.
Prince of Venice utilizes both traditional media and social media. This allows us to efficiently reach a broader audience and we have amassed over 3,500 followers over various social media platforms.
Prince of Venice, through this offering, will add an additional truck in order to better serve the greater Los Angeles area. Currently, Price of Venice serves the Beverley Hills area through its semi-permanent location at the Wallis Annenberg Center. With an additional truck, Price of Venice will be able to serve the Venice, Santa Monica, West Hollywood, and Burbank areas.
The ~45 seat restaurant will be a fresh pasta “laboratorio,” which will not only supply the trucks, but also sell fresh handmade pasta (which is typically in high demand) to hotels and other restaurants.
The kitchen of the restaurant will prep supplies and food for the trucks, reducing our costs. The restaurant gives patrons the ability to enjoy a nice Italian family-style gourmet meal at a reasonable price. The kitchen will have an open floor plan, with a large viewing window so the public can see how the fresh pasta and sauces are made, while also serving Napoli-style pizza and other dishes. The restaurant will also contain a small shop that will sell pasta-related products to patrons and a take-out counter for those on the go.
*Artist Renderings below – Actual build-out is dependent on final location and may vary.
Additional Potential Future Revenue Streams
As the Prince of Venice expands, we will contemplate the following growths paths:
- Provide our products to hotels and other restaurants, specifically our own brand of pastas
- Create an online store in which we can sell pasta, sauces, and other products directly to consumers
- Repeat the business model of 2 trucks (or more) + 1 restaurant in other cities around the U.S., which allows us to reduce
- costs while enhancing revenues
- Franchising Opportunities: we are currently discussing franchising opportunities in Algeria, Argentina and Switzerland
- Distribute our products through high-end retail outlets, such as Whole Foods or Sprouts grocery stores
Compared to the competition, Prince of Venice is unique in that it offers the only way to eat fresh pasta in the street. Our royal branding will give the restaurant higher impact through the Prince of Venice intellectual property. Prince of Venice is known in the marketplace as the only food truck to offer truly fresh Italian style pasta dishes to the streets of Los Angeles.
Sources: http://thegrilledcheesetruck.com/, https://eatcoolhaus.com/, http://kogibbq.com/, https://www.cousinsmainelobster.com/
This presentation incorporates information from a private placement memorandum and contains forward-looking statements. All statements contained herein other than statements of historical fact, including statements regarding our future results of operations and financial position, our business strategy and plans, and our objectives for future operations, are forward-looking statements. The words “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” and similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in the “Risk Factors” section of the offering circular. Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.
All references to dollar amounts in the offering summary or to use of proceeds are subject to change pending a final offering.
The Issuer has raised $360,000 from sources outside of the FlashFunders platform.
Insider investments are permitted in this Offering. However, this offering will only close if the minimum offering contingency is fully met with non-insider purchases. Upon the future investment of an insider, such information will be disclosed here.
If applicable, these are the names of the insiders that have invested or are expected to invest:
- Daniel McClory - Managing Director, Boustead Securities, LLC (Boustead Securities, LLC is serving as Placement Agent and is providing Advisory Services to the Issuer)
What is the maximum amount of investment that will be accepted from insiders?:
Any above listed individual may invest up to the maximum total investment amount sought in this offering unless otherwise disclosed. Additionally, any investment accepted from an insider will not count toward the offering's minimum contingency. The investment will only be reflected as a part of the total amount raised after the contingency has been reached.
*Definitions:
Transactions for or on behalf of the issuer or broker-dealer, their affiliates or associated persons (including control persons, officers, employees, and immediate family members thereof), or any entities through nominee accounts require disclosure.
- “affiliate” means a person that directly or indirectly, through one or more intermediaries, controls or is controlled by or is under common control with, the issuer.
- “officer” means an issuer's president, principal financial officer, principal accounting officer (or, if there is no such accounting officer, the controller), any vice-president of the issuer in charge of a principal business unit, division or function (such as sales, administration or finance), any other officer who performs a policy-making function, or any other person who performs similar policy-making functions for the issuer. Officers of the issuer's parent(s) or subsidiaries shall be deemed officers of the issuer if they perform such policy-making functions for the issuer. In addition, when the issuer is a limited partnership, officers or employees of the general partner(s) who perform policy-making functions for the limited partnership are deemed officers of the limited partnership. When the issuer is a trust, officers or employees of the trustee(s) who perform policy-making functions for the trust are deemed officers of the trust.
- “immediate family” shall mean any child, stepchild, grandchild, parent, stepparent, grandparent, spouse, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, and shall include adoptive relationships.
- “control person” person that directly, or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with the issuer or broker/dealer
- “control” is the possession, direct or indirect, of the power to direct or cause the direction of the management and policies of a person, whether through the ownership of voting securities, by contract, or otherwise
** This offering will only close if the minimum offering contingency is fully met with non-insider purchases.
- Hedge fund department Republic National Bank of NY & Bank Syz & Co.
- Created Italian cultural movement “Valori e Futuro”
- Television and Cinema producer and TV host
- Created “Prince Tees” fashion line, currently sold in over 10 countries
- Created Eccellenza Italiana, a “Made in Italy” certification
- Hedge fund department Republic National Bank of NY & Bank Syz & Co.
- Created Italian cultural movement “Valori e Futuro”
- Television and Cinema producer and TV host
- Created “Prince Tees” fashion line, currently sold in over 10 countries
- Created Eccellenza Italiana, a “Made in Italy” certification
- Founded a farm in the village of Petreto in 2016
- In 2009 he sold Eutorist Serv-System S.P.A.
- Became the owner of Eutourist Serv-System S.P.A. in 2008
- In 2000 he became Chairman of the Board and CEO of Eutourist Serv- System S.P.A.
- Founded a farm in the village of Petreto in 2016
- In 2009 he sold Eutorist Serv-System S.P.A.
- Became the owner of Eutourist Serv-System S.P.A. in 2008
- In 2000 he became Chairman of the Board and CEO of Eutourist Serv- System S.P.A.
- Received certification in Italian Cooking Techniques and Restaurant Management from the Culinary School IPSSAR Pietro d'Abano -Began working under Executive Chef Giacomo Pettinari in 2011 for the La Piazza Group
- Joined Prince of Venice in 2016
- Received certification in Italian Cooking Techniques and Restaurant Management from the Culinary School IPSSAR Pietro d'Abano -Began working under Executive Chef Giacomo Pettinari in 2011 for the La Piazza Group
- Joined Prince of Venice in 2016
- Manager of Bendik Industries, LLC
- Extensive experience within the Hospitality Industry
- Authored and implemented computer software to streamline Accounting and Tax Reporting, participated in the opening of several restaurants in the Los Angeles and Las Vegas areas
- Manager of Bendik Industries, LLC
- Extensive experience within the Hospitality Industry
- Authored and implemented computer software to streamline Accounting and Tax Reporting, participated in the opening of several restaurants in the Los Angeles and Las Vegas areas